![]() Apart from emerging technologies such as cloud computing, big data, encryption, non-humanoid robots, and artificial intelligence, websites are another cutting-edge technology that remains a top adoption technology priority for companies worldwide to build e-commerce. Practically, this study provides managerial recommendations to SMEs’ managers looking to improve their websites while ameliorating their competitiveness in the digital business era.Īdvances in digital technology have transformed all industry operations into e-business models, which benefit Small and Medium-sized Enterprises (SMEs) by driving down costs and increasing efficiency. ![]() ![]() This study theoretically contributes to the website quality literature and adds to the debate over the theoretical applicability of the present study’s underpinning theories (stimulus-organism-response and flow experience) in understanding online purchase intention. The replication study confirmed a gratifying nomological validity of the SMEs-WebQ model, whereby the three dimensions of the SMEs-WebQ model have significant positive effects (through brand awareness) on consumers’ purchase intention. ![]() The model development confirmed the SMEs-WebQ model as a robust measurement of SMEs’ website quality, containing 15 items across three dimensions: system quality, information quality, and service readiness. This study applied Hinkin’s scale development process and involved 802 respondents in Indonesia through two successive data collection phases. This current research focuses on developing and testing a measurement model of website quality for Small and Medium-sized Enterprises (SMEs). ![]()
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